Diageo has announced the launch of a new inclusive design training programme for its marketers to drive further inclusivity across its products, advertising campaigns, physical brand experiences, and the wider design and creative industry. Developed in partnership with leading design, brand, and semiotics experts, the training builds marketers understanding of inclusive design principles and empowers them with the knowledge of how to remove unconscious bias from the design process and celebrate the individual and cultural differences of the consumers they are designing for. Throughout the next 12 months, all 1,200 employees across Diageo’s Marketing and Innovation teams will complete the…
Author: Andy
Ritchie Peng, President of Huawei 5G Product Line, delivered an opening speech on “Continuous Innovation for 5G Business Success” during the 2022 Global Mobile Broadband Forum. Peng Honghua said: “The global 5G has been accelerating, and has reached the level of development that 4G has reached in first five years, within three years. Huawei has continuously invested in basic technology innovation, architecture innovation, and algorithm innovation to build industry-leading Massive MIMO products, helping operators and users build a win-win 5G network. Massive MIMO is the cornerstone of high-quality 5G networks. Three years of Innovation for 5G Business success have developed…
The launch of a new IKEA Home smart app and DIRIGERA, a new hub for smart products, will enable a rich and intuitive experience, including new features to personalise and enhance everyday moments in the home. Imagine waking up in a bedroom with clean air, your blinds slowly going up while the lamps gradually brighten the room – all accompanied by your favourite music and the smell of fresh coffee being brewed. This moment is enabled by creating a scene in the new IKEA Home smart app. Scenes allow different smart devices to be steered individually or in groups to create automated…
MotorTrend has announced that Hyundai IONIQ 5 is the winner of its ‘Golden Calipers’ for SUV of the Year. IONIQ 5 outpaced a competitive field of 45 all-new or significantly redesigned SUVs, 25 of which were electrified. IONIQ 5 stood out from the strong competition with its sharp style, cohesion of details and user experience. “IONIQ 5 winning MotorTrend’s SUV of the Year recognizes Hyundai’s relentless focus on world-class product development, design, engineering and manufacturing,” said Jaehoon (Jay) Chang, President and CEO, Hyundai Motor Company. “This is one of the most prestigious accolades in the automotive industry and we are…
Novartis investigational oral monotherapy iptacopan demonstrates clinically meaningful superiority over anti-C5 treatment in Pivotal Phase III APPLY-PNH trial Novartis has announced the pivotal Phase III APPLY-PNH trial met its two primary endpoints, showing investigational oral monotherapy iptacopan was superior to anti-C5 therapies (eculizumab or ravulizumab) in adults with paroxysmal nocturnal hemoglobinuria (PNH) experiencing residual anemia despite prior treatment with anti-C5s. Detailed results will be presented at an upcoming medical meeting and included as part of global regulatory submissions in 2023. Topline results showed a statistically significant and clinically meaningful increase in the proportion of patients treated with iptacopan (200 mg…
Bank of America Intelligent Receivables Upgraded With AR Forecasting Capabilities And Enhanced Reporting Bank of America has announced that it has enhanced its accounts receivables matching solution Bank of America Intelligent Receivables™ with additional reporting and new forecasting capabilities, providing clients with insights based on historical trends and their customers’ behaviors. The bank also announced that it has completed the global roll out of Intelligent Receivables with the product’s launch in Brazil. Intelligent Receivables uses artificial intelligence (AI) and advanced data capture technology to bring together payment information and associated remittance detail from various payment channels, whether electronic or paper based.…
Starbucks and Nestlé has announced that Nestlé plans in acquisition of Seattle’s Best Coffee brand from Starbucks. This transaction is part of Nestlé’s focus on driving sustained profitable growth in the coffee category and strengthens the Global Coffee Alliance by allowing both companies to focus on their core strengths. Seattle’s Best Coffee’s approachable line of whole bean, roast and ground packaged coffee, and K-Cup pods are available in a variety of roasts and flavor profiles across both foodservice and grocery channels. In addition to Starbucks packaged coffees distributed by Nestlé under the Global Coffee Alliance, Seattle’s Best Coffee joins Nestlé’s…
Castrol launches National Machanics’ Month to recognize great workshops and celebrate employee excellence. Castrol digital marketing campaign in Poland and Spain encourages both workshops and customers to nominate their most deserving mechanics Due to its success, the campaign has launched in the UK, with Germany to follow later this month Initiative aims to drive traffic back to independent workshops Castrol Europe has launched National Machanics’ Month, a major new campaign allowing customers and independent workshops to highlight the effort and achievements of local mechanics. The recognition programme was launched in Poland and Spain in October, and has now been…
UBS and Microsoft Corp. announced a landmark expansion of their partnership to accelerate UBS’s public cloud footprint over the next five years. Through this transformational initiative, UBS plans to have more than 50% of its applications, including critical workloads, running on Microsoft Azure, now UBS’s primary cloud platform. The partnership furthers UBS’s “cloud-first” strategy and the modernization of its global technology estate. Through this partnership, UBS will have access to the most comprehensive cloud platform, trusted by more than 95% of Fortune 500 companies, with a rich set of productivity and collaboration tools, enabling the firm to increase the speed…
Siemens will be the first global company to introduce a mandatory Green Stay Initiative (GSI) policy that makes business travel more sustainable and request that hotels provide data about their environmental impact. Together with the international service company HRS, Siemens developed global, traceable, and standardized criteria by which the carbon footprint of each individual hotel can be tracked and compared with others. So far, there has not been a global standard for using traceable criteria to compare hotel sustainability. In the future, hotel providers will submit information via the Green Stay Initiative on aspects such as energy consumption, water…